Sweet William

An independent British company founded by Emma Wood in 2009, and inspired by her beloved Black Labrador - William. The Gifts and homewares embody a quintessentially British sense of humour. The original Mischievous Mutts Collection began with William’s Black Labrador mug as part of their signature range. The collection has since grown rapidly and now features a variety of popular dog breeds and products. Each design revolves around celebrating people’s love of dogs - brightening up your day as you think of your favourite 4-legged friend.


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